Aunalytics, a leading data management and analytics company delivering Insights-as-a-Service for mid-market businesses, announced today it will participate in five financial services conferences in September. The company will showcase its DaybreakTM for Financial Services advanced data analytics solution and demonstrate how midmarket banks and credit unions can use artificial intelligence (AI)-powered data analytics to gain valuable customer and member intelligence to compete more effectively and strengthen their regional position.
September events include:
- Heartland Credit Union Association (Kansas & Missouri) Convention & Annual Meeting, September 14-16
- Fiserv Signature Conference, September 18-21
- Ryan Wilson, Vice President, Client Relationships, Aunalytics to present a session titled Enhance the Customer Experience and Increase Market Share with AI-Driven Personalized Interactions, September 9/21
- Wisconsin Credit Union CONNECT, September 21-22
- Rich Carlton, President, Aunalytics to present a session titled Enhance the Customer Experience and Increase Market Share with AI-Driven Personalized Interactions, September 22
- Wisconsin Bankers Association Graduate School of Banking Sales & Marketing School, September 21-22
- PA Community Bankers Annual Convention, September 22-24
- Community Bankers of Michigan (CMB) Annual Conference and Expo, September 28-30
Daybreak for Financial Services enables midsize financial institutions to gain customer intelligence and grow their lifetime value, predict churn, determine which products to introduce to customers and when, based upon deep learning models that are informed by data. Built from the ground up, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.
“Customers expect personalized interactions with the companies they do business with, and mid-market banks in particular are accustomed to providing ‘white glove service’ to set themselves apart from their larger counterparts,” said Ryan Wilson, vice president, Client Relationships, Aunalytics. “The key to greater personalization in today’s digital world, however, is artificial intelligence (AI)-driven data analytics.”
“Financial institutions generate massive amounts of data that is typically siloed across many systems, leaving it untapped for a variety of uses, such as marketing. To unlock the value of this data, it needs to be aggregated, integrated, and cleansed - a significant challenge that can be difficult and time-consuming, if not nearly impossible,” Wilson continued. “But with the emergence of new business models that couple talent with technology, mid-market banks can afford to take advantage of these tools to increase their competitive position. We look forward to meeting with bankers and credit unions at multiple events in September, and showing how Daybreak for Financial Services can help them compete more effectively.”