Prisma Campaigns has announced that it is working with Community Resource FCU to digitally onboard and engage its members.
Prisma Campaigns, CUNA Strategic Services' preferred solution for marketing automation, is set to provide marketing automation and communication solutions for Community Resource Federal Credit Union. Community Resource FCU's team was looking for ways to deepen member relationships as well as improve and streamline communications while avoiding administrative bloat.
Jaye Jones, AVP Marketing & Business Development, said, "Our vision is to be our members' institution of choice. Working with Prisma will allow us to communicate in a timely and effective manner with our members at every stage of their journey with us."
Prisma and Community Resource FCU are working together to build an automated member onboarding process, as well as targeted communications by focusing on audiences based on member data. Prisma continues its mission to provide credit unions with advanced marketing capabilities like personalization, segmentation and automation to improve member experience and engagement.