When credit union leaders are asked about what makes their credit union different, the response typically revolves around great rates and service.
But is that really the case, especially in a digital economy when asimple Google searchallows a consumer to find the lowest rate possible? What about thedigital service and user experiencea credit union provides? How does that measure up to digital competitors like Moven, Simple and GoBank?
I recently participated as a panelist in the "Not for CEOs" panel discussion at this year's CU Water Cooler Symposium. As I note in the video taken from the event, trying to build a position on great rates and service is not even possible, according to theBlue Ocean Strategyprinciple, as they are at complete opposite ends of the operating spectrum.
