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Using simple math to solve credit unions’ digital lead generation problems

by. James Robert Lay

Since posting my proposition for credit unions to Unite for Good yet once again in 2014, I have receivedsome positive feedback from quite a few regarding the idea.

The big question however has been that of cost. Buying Jason's last name won't be cheap but I believe this can still happen and be extremely cost effective for credit unions to the tune of only two cups of Starbucks coffee.

Cost Breakdown

The current bid for Jason's last name is at $50,000. As of June 2013, there are 6,818 credit unions in the United States. Let's assume credit unions make a bold move to lock up Jason's name for $60,000.

If all 6,818 credit unions split the cost, then each credit union would end up paying only $8.80 for this purchase. That's like two cups of Starbucks coffee.

Looking at this another way, the cost to credit unions would be less than 3 cents per day. Surely credit unions could come together to make this happen.

John Pettit