A lost opportunity to grow members

Your credit union website needs a refresh.

Credit union leaders need to be aware of the results of one recent study that reported two important data points:

  1. 46% of consumers are now using their smartphone exclusively to browse brands online before making a decision.
  2. 40% of consumers are now using their smartphone exclusively to manage their finances.

This is a huge rise in people continuing to ditch their laptops and desktops in lieu of the more convenient phones and tablets. What in the world does this have to do with my credit union? When was the last time you updated your credit union website? If it’s been more than two years the data above should be a concern.

If your website doesn’t offer a great user experience on a phone or tablet, research shows they’re clicking out of your site pretty quickly, leaving you out of the running for their next credit union.

 

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