Affinity Plus Federal Credit Union($2.3B, Saint Paul, MN) has been busy.
In the past three years, the second-largest credit union in the Gopher State has undergone seven major systems conversions, including changes to both its core and digital banking providers that allowed it to introduce an entirely new digital experience to members.
“Members couldn’t fully self-serve digitally, which led them to call us or come into the branch to do their everyday banking,” says Maha Brauch, director of digital services at Affinity Plus.
According to Brauch, the credit union’s previous vendor dictated its digital roadmap and strategy, and the overall experience for members wasn’t mobile-first or as all-encompassing as the institution wanted.
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