You’ve used Google and seen it return thousands of hits. There are endless pages of content based on what you typed into the search bar. Think of the first page. Think about the first hit that pops up at the top. Some are ads, which have paid for that number-one spot, but what about the ones that didn’t? How’d they get up there? SEO is how. SEO, or Search Engine Optimization, is what gets those websites at the top of the list. At least some of them.
Here’s the deal.SEO helps increase a website’s ability to be accessible and easily findable on a search engine, mostly Google. There are a large number of variables that factor into a websites’ placement when searched. Outbound links, easily read content, hot-button words, and accessibility across social media platforms all help boost your SEO.
There’s a reason this is important financially. Visibility is absolutely key when trying to sell a product, especially when you’re competing against other vendors. For a blogger that is looking to make a living off their writing, understanding SEO and SEO tools are absolutely essential to surviving and actually generating an income. Ad networks generate revenue for an individual by the amount of traffic they get. The better the SEO, the more traffic. The more traffic, the more money.
In terms of buying and selling, SEO can make you one the first sites in a Google search. So, if someone is looking for the next weird gizmo and you sell it, they’ll come to you rather than your competitor. In a financial sense, you can’t afford to not understand and utilize SEO. There are some online businesses that have longevity, so SEO isn’t a problem for them. Google the word books;the first thing that pops up is Barnes and Noble. Search foodand Food Network pops up. These places don’t need SEO as badly as you do. They’re far ahead of their competitors. This, however, is all the more reason for you to familiarize yourself with SEO.