A staffing strategy with social benefits
Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.
State Employees’ Credit Union ($40.9B, Raleigh, NC) is the nation’s second-largest credit union. Its 267-branch network stretches across the state and touches all 100 Tar Heel counties. The credit union is based in the state capital of Raleigh, but it offers good jobs in rural communities such as Kinston, Swan Quarter, Snow Hill, Yadkinville, and Robbinsville.
These jobs, however, extend beyond the traditional branch-based positions. That’s because more than 45 of those 267 branches also host call center — called “Member Services Support” at SECU — activities. This operational strategy allows SECU to maximize its existing resources and footprint as well as provide employment in economically struggling parts of North Carolina.
SECU has a long history of investing in communities through its support of hospice facilities, teacher housing, and other similar projects. But, Hamrick notes, the credit union is able to provide that support through the SECU Foundation, which is funded from a $1 optional deferred service fee on the credit union’s checking accounts.
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