All-encompassing advocacy

A 360-degree approach—engaging at all levels and from all directions—will advance advocacy efforts.

Regulatory relief for credit unions has been a top advocacy priority for CUNA for several years, but it can be easier said than done.

While CUNA has seen several victories leading up to 2017, including privacy notice modernization and credit union parity regarding the Federal Home Loan Bank program, CUNA is always thinking big.

To keep the big picture in mind, CUNA reorganized its advocacy staff and goals, evolving into a 360-degree approach designed to advance credit union priorities at all levels and from all directions, says Ryan Donovan, CUNA’s chief advocacy officer.

“In creating a 360-degree advocacy approach, we wanted it to be all-encompassing, attacking credit union issues at all levels—legislative, regulatory, legal—whatever is needed,” he says. “This approach gives us the benefit to take advantage of regulatory relief opportunities as they come, but more importantly to create our own opportunities and engage on as many fronts as needed to produce credit union victories.”

 

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