All in the family

Cheryl Doss builds dreams for the next generation with her credit union family.

Cheryl Doss has been called a “dream builder.”

When asked about her day-to-day responsibilities, she says that they entail “making dreams come true,” adding, “Who wouldn’t want to go to work and do that?”

As the CEO of the $188 million asset URW Community Federal Credit Union in Danville, Va., her enthusiasm for building dreams inspires the next generation—namely, her daughter, Taylor.

“Taylor was practically raised at the credit union, so the philosophy of people helping people was instilled in her at a young age,” Doss shares. “She got involved in a church-based tutorial program and started her own tutoring site at one of our branches. She won our city’s 2018 volunteer of the year award for partnering the church-based tutorial program with a business. It was the first time that had been done.”

 

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