AmazonFresh groceries arrive in Brooklyn

No beets til Brooklyn.

by: Melvin Backman

Amazon(AMZN, Tech30) is bringing its AmazonFresh grocery delivery service to Brooklyn Friday, marking its East Coast debut.

Customers can order groceries and other stuff like toiletries and electronics. Orders for more than $35 that come in before 10 a.m. will be delivered the same day, with later orders arriving the next day.

Related: Amazon hiring 80,000 seasonal workers this holiday season

Only residents of Brooklyn’s tony Park Slope neighborhood — specifically the 11215 ZIP code — will be able to order groceries with the service at first. But a company spokesman said other Brooklyn neighborhoods will get access in the near future, but declined to comment about moving into other New York City boroughs.

It’s free until the end of the year, when Amazon will begin charging $299 annually for the service.

Amazon will be competing with a number of other grocery delivery services available in the New York area, from local grocery stores to FreshDirect, which is available city-wide and in a few nearby states.

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