An example of an automated nurturing sequence for credit unions

Marketing automation is standard for many industries, but credit unions are only just getting started with it. Unfortunately, this means that many credit union marketers can’t visualize the benefits.

One of the key abilities of the technology is the automated nurturing sequence. Let’s look at what it is, how it works, and what it looks like.

What Is an Automated Nurturing Sequence?

A nurturing sequence is a specific form of marketing outreach usually conducted through email. Essentially, it’s a series of 3–7 emails designed to educate someone about a product.

Nurturing sequences should loosely follow the buyer’s journey. So, most of them start off with high-level information. Subsequent emails continue to inform as the buyer narrows down options. The final email might end with an offer or promotion.

 

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