It’s spring, the perfect time for cleaning things up. People are giving away their furniture, throwing away their clothes, and dumping everything that doesn’t “spark joy” into a massive pit. But even if you’ve got your home and desk ship-shape, you might still have trouble with your marketing data. Analytics are a pain to run on any credit union website design, because there’s so many different things to track. Handling the “mess” is a daunting task.
On any given page, you probably want to look at:
- Page views
- Conversions (clicks for each call to action)
- Follow-through—did your visitor just start their online loan application, or did they complete one?
We recently had the same challenge on a website we worked on. At BloomCU, we believe in data-driven design. We are well-versed in what the data says makes a successful website, from beautiful aesthetics to seamless navigation. We incorporate these elements, and then we test them to double-check things are working the way they should.
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