Application analytics trends and peer comparisons

For many financial institutions, loan applications are often overlooked when it comes to data analysis and strategic decision-making. These oversights could result from any number of reasons. As a lender, you might feel overwhelmed by the complexity and fluidity of your data, which results from frequently changing application statuses. Or perhaps you don’t feel a sense of urgency to analyze application data, especially when you are faced with issues of delinquency or default inherent in funded loan data. Or very simply, you may feel far less pressure from regulators to understand your application pipeline. Whatever the reason may be, you are probably not alone in feeling indifferent.

Over the course of a three-part blog series, we will help you see why loan application data matter, how you can derive meaningful insights from your data, and what is happening in the current market.

First, let’s frame our discussion by looking at loan application trends on an aggregate level. One of the great luxuries of the Visible Equity software is our ability to look across hundreds of financial institutions throughout the entire country. This article will help you to benchmark your institution’s application trends against a ‘typical institution’, or a national average of all Visible Equity clients.

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