Are you marketing or just making noise?

People receive over 3,000 advertising messages a day (more or less depending on your source). But are they receiving your credit unions’? They probably are not receiving your messages if all you are doing is making noise.

As author Jim Stengel says in Grow, “You can’t have a highly effective business culture without highly effective communication. A business that communicates as one team with one dream can make beautiful music together. A business that communicates at cross-purposes is just a lot of noise.”

Today, marketing is not about sending your messages and hoping someone sees them. Marketing is about connecting.

So how do you know if your marketing is effective or if it is just a noise-maker? Here are some questions to honestly answer:

  1. Does everything match—From business cards to brochures to logos to websites, all your marketing should look coherent.
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