A billion dollar commercial bank stakes its differentiation on personal service, having built its business on long-term customer relationships forged by visits to branch offices, lunches at local cafes and outings on golf courses. But as their business owners transfer responsibility to the next generation, the bank must replicate those personalized experiences to connect anywhere, anytime with the next generation of business owners who grew up in a digital world.
Recognizing those behavioral shifts, the bank adopted a digitized customer experience strategy that produces that same level of differentiated experience as in-person interactions.
How open is your organization to making that same digital transformation?
To fuel innovative personalized experiences and meet consumer expectations, financial institutions are faced with difficult decisions involving strategy, technology, and how data is produced, managed, stored and shared. Using open APIs and flexible technology platforms to create differentiated experiences becomes increasingly compelling as financial institutions work to survive and compete in such an unpredictable environment.
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