Are you there yet? Master consumer experience consistency

“Are we there yet?”

The cliché, oft-repeated, favorite line of kids on a long car ride is the terror of parents…especially the 40th or 50th time it’s said. Over and over and over again, the kiddos determinedly remind you of your destination. But maybe children have the right idea.

That’s right – consistent reminders aren’t annoying; they’re important.

And they’re especially important when it comes to your credit union member experience or bank customer experience. You need a consistent service journey and brand destination to differentiate yourself in this tight market.

 

continue reading »