The latest from Allison Maertens

Jun 21, 2017 - by Allison Maertens, Hawaii State Federal Credit Union

Invest in your credit union’s brand — It’s worth it

A brand is more than a logo, colors, or slogan — it’s the experience you deliver to members each and every day. A strong brand is essential when it comes ...

Allison Maertens

Vice President of Marketing
Hawaii State Federal Credit Union

Web: https://www.hawaiistatefcu.com

Allison Maertens oversees all marketing functions at Hawaii State FCU, including advertising, public relations, financial education, online marketing, and member communications and events. Under her leadership, Hawaii State FCU launched a successful rebranding initiative in 2014, which led to a boost in membership, member satisfaction and brand awareness. Maertens has a background in credit union marketing and business development, holding positions at Universal City Studios Credit Union in Burbank, California, and Los Angeles Federal Credit Union in Los Angeles, California. Prior to joining Hawaii State FCU in 2013, she served as a marketing manager at Roberts Hawaii and Mobi PCS in Hawaii.

The latest from Allison Maertens

Invest in your credit union’s brand — It’s worth it

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