The latest from Ann Farrell

Mar 30, 2022 - by Ann Farrell, Trellance

Three key strategies to reverse shrinking auto loan portfolios

Have credit unions peaked when it comes to auto loan growth? The question grows louder as credit unions’ share of auto loans slowly shrinks against steady pressure from competitors. After ...

Jun 10, 2019 - by Ann Farrell, Trellance

Are credit unions missing out on a growth opportunity?

When reviewing their revenue data, credit unions see an average of 7% year-over-year growth in their credit card portfolio revenue. That’s not bad, but it’s also not great. ...

Ann Farrell

Director of Portfolio Growth
Trellance

Web: www.trellance.com

Ann Farrell is the Director of Portfolio Growth at Trellance and has been leading Trellance’s Card Portfolio Growth Solutions since its inception in 2015. She has more than 35 years of experience in the financial industry, with 10 years in portfolio consulting.

Ann has worked directly with hundreds of credit unions, assisting them in growing the total revenue of their card programs. She is known for her relationship management skills, as well as her knowledge and overall expertise in the card payments industry.

Prior to joining Trellance in 2008, she was the program coordinator at Greylock Federal Credit Union, based in Pittsfield, MA, a credit union with over $1B in total assets. She played an integral role in core and processing conversions as the direct management liaison for their debit and credit card portfolios.

The latest from Ann Farrell

Three key strategies to reverse shrinking auto loan portfolios

Are credit unions missing out on a growth opportunity?

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