The latest from Anna Peña

Aug 28, 2014 - by Anna Peña, Coopera

How Hispanics pay today (and will tomorrow)

This strategic planning season, two very hot-topic opportunities are expected to be on the minds of credit union leaders: payments and the Hispanic consumer. Today’s payments landscape – rife with ...

May 30, 2014 - by Anna Peña, Coopera

3 ways to create a relevant membership experience for Hispanics

Credit unions are known for and pride themselves on personalized member service. At a credit union, you feel welcomed and are appreciated for your business. While every credit union is ...

Nov 12, 2013 - by Anna Peña, Coopera

Tablet banking popular among hot-target demographics

Responsive web design is among the hot topics about which many communications professionals, including credit union marketers, are chatting about today. The goal of this technology-centric strategy is to engineer ...