The latest from Ashley Keating

Sep 11, 2018 - by Ashley Keating, EVERFI

5 Gen Z marketing mistakes that credit unions must avoid

Credit Unions have adjusted to the marketing trends and preferences of Millennials, but there is a new generation that is here and ready to shake up the financial industry. Marketing ...

Jun 13, 2018 - by Ashley Keating, EVERFI

The profile of a loyal consumer: Strategies to retain credit union members

Today, there is an overabundance of technology products in the financial services market. If consumers find their credit union’s offerings to be inadequate or if they are unhappy, they ...

Mar 7, 2018 - by Ashley Keating, EVERFI

3 ways to market to Gen Z before it’s too late

By the year 2020, Gen Z will account for one-third of the U.S. population – or  40% of all consumers. This means you shouldn’t wait to address how you ...