The latest from Bo McDonald

- by Bo McDonald, Your Marketing Co

Donald Trump on credit unions

(Note: This is not an endorsement of Donald Trump, nor is it a discussion on politics. It’s merely the first in a series of observations on marketing lessons credit ...

- by Bo McDonald, Your Marketing Co

Marketing can kill your credit union

How could marketing kill your credit union? It seems like an odd question. Especially coming from the head of a marketing firm that serves over two-dozen credit unions within our ...

- by Bo McDonald, Your Marketing Co

CMO+CFO=BFF

“What could a group of CFOs possibly want to hear a marketing person speak about?” I asked myself several weeks ago as I prepared a presentation for a group of ...