The latest from Bo McDonald

- by Bo McDonald, Your Marketing Co

Mix it up!

In 1993, John Fogerty found himself in front of the United State Supreme Court. No doubt, the justices had their favorites—Chief Justice Rehnquist, in his decision, referred to CCR ...

- by Bo McDonald, Your Marketing Co

Choose a memorable brand name

Grateful Dead. It’s a weird name—maybe even a bit frightening. Love it, hate it, whatever you think of it… it’s a name that you remember. Many brands (...

- by Bo McDonald, Your Marketing Co

A missed industry prediction

“The path to the corner offices doesn’t go through the marketing departments of credit unions. Never has and never will.” Exactly five years ago, that was a comment left ...