The latest from Bo McDonald

May 2, 2017 - by Bo McDonald, Your Marketing Co

Choose a memorable brand name

Grateful Dead. It’s a weird name—maybe even a bit frightening. Love it, hate it, whatever you think of it… it’s a name that you remember. Many brands (...

Jan 27, 2017 - by Bo McDonald, Your Marketing Co

A missed industry prediction

“The path to the corner offices doesn’t go through the marketing departments of credit unions. Never has and never will.” Exactly five years ago, that was a comment left ...

Jan 23, 2017 - by Bo McDonald, Your Marketing Co

The Grateful Dead on credit unions: Rethink your assumptions

Ugh, your bottom line is shrinking again. How can that be? You work hard. You’ve paid your dues. Your staff is pretty good. How can you get unstuck and ...

Dec 28, 2016 - by Bo McDonald, Your Marketing Co

Make 2017 your best year ever

Her: We have a problem with going to the game. Him: Already on it! I got gas on my way home from work. We’ll leave early, get food on ...

Dec 9, 2016 - by Bo McDonald, Your Marketing Co

Successful marketing means working together

Football playoffs are in sight and whether you root for college or pro, the winningest teams work together. The busted play that produced a pick six? Somebody wasn’t paying ...

Oct 27, 2016 - by Bo McDonald, Your Marketing Co

What is up with the “A” word?

Is your credit union still riding the struggle bus when it comes to the “A” word in social media? Forget anything obscene. You are not in the back of the ...

Oct 12, 2016 - by Bo McDonald, Your Marketing Co

A Norman Rockwell credit union or a Wikileaks dump?

Norman Rockwell never really showed us America. He painted America as it might have been, could have been, should have been. His images left generations vividly remembering experiences they never ...

Aug 31, 2016 - by Bo McDonald, Your Marketing Co

Five leadership lessons from Willy Wonka

Gene Wilder was a master of creativity and comedy. Everybody remembers their favorite lines of his. While he played key roles in films such as Young Frankenstein, Blazing Saddles, and ...