The latest from Bo McDonald

Aug 11, 2016 - by Bo McDonald, Your Marketing Co

The seven dirty words you can’t say

George Carlin’s monologue raised more than a few eyebrows when he first listed the seven dirty words you can never say on television in 1972. I won’t repeat ...

Jul 15, 2016 - by Bo McDonald, Your Marketing Co

Pokémon Go and your credit union

Pikachu started showing up in my Facebook feed last week. I’ve been trying to be more intentional about keeping up with pop culture fads as of late, so I ...

Jun 22, 2016 - by Bo McDonald, Your Marketing Co

Marketing lessons your credit union can learn from Snoop Dogg

He has never won a Grammy. In fact, he has never managed to receive a single nomination for Best Rap Album. Hell, Puff Daddy was able to win the damn ...

Jun 3, 2016 - by Bo McDonald, Your Marketing Co

How can you change someone’s belief about your credit union?

Everyone else sees things the same way we do, right? Why wouldn’t they? Our thoughts and ideas are the way the world works. They are blindingly obvious to even ...

Apr 29, 2016 - by Bo McDonald, Your Marketing Co

Bernie Sanders on credit unions: Feeling the Bern with millennials

(NOTE: Much like my last article on Donald Trump for Credit Unions, this is not an endorsement, nor is it even a political discussion. I’m simply looking at candidates ...

Apr 19, 2016 - by Bo McDonald, Your Marketing Co

Donald Trump on credit unions

(Note: This is not an endorsement of Donald Trump, nor is it a discussion on politics. It’s merely the first in a series of observations on marketing lessons credit ...

Mar 4, 2016 - by Bo McDonald, Your Marketing Co

Mr. Rogers on credit unions 3: It’s a neighborhood

How did Fred Rogers anchor children (and their parents) to his incredible neighborhood? Simply put, he did not value style over substance. Everyone’s favorite neighbor replaced the flashy production ...

Feb 16, 2016 - by Bo McDonald, Your Marketing Co

Mr. Rogers on credit unions 2: Staying relevant to multiple generations

Culture changes. Every year, there are new words added to the dictionary, new regulations added to the books, and new songs to be sung. Some credit unions are lost in ...