The latest from Bo McDonald

Nov 22, 2019 - by Bo McDonald, Your Marketing Co

How can a Christmas cookie change your credit union?

Many credit unions (and businesses in general) pride themselves on giving members and customers exactly what they ask for. No more. No less. They are honest people delivering exactly what ...

Nov 6, 2019 - by Bo McDonald, Your Marketing Co

Confessions of a culture killer

If I had to stand in front of a jury today and be judged on how well I’ve lived my life and served others, I’m afraid of what ...

Oct 2, 2019 - by Bo McDonald, Your Marketing Co

Those dumb, lazy members just don’t understand!

Why are some marketing campaigns so damn successful, while others, no matter the budget behind them, fail miserably? Is it because those dumb, lazy members just won’t budge from ...

Sep 3, 2019 - by Bo McDonald, Your Marketing Co

The feelings economy: How to create marketing messages that get results

Want to know why your marketing isn’t producing the results you want? It’s because you’re being rational—and most of the time, people aren’t rational. According ...

Jul 30, 2019 - by Bo McDonald, Your Marketing Co

Book review: How can credit unions go for the gold?

How many times have you heard the phrase “If I could just clone (insert exemplary team member’s name), this would be a great credit union!”? Perhaps you’ve said ...

Jul 2, 2019 - by Bo McDonald, Your Marketing Co

What can your credit union learn from Microsoft?

“When the rate of change outside is more than what is inside, be sure that the end is near.” Even though this cautionary quote from Azim Premji wasn’t initially ...

Jun 14, 2019 - by Bo McDonald, Your Marketing Co

You are a badass: A YMC book review

While some might consider it the “chick flick” of books, this month’s selection for #TeamYMC’s Level Up Book Club contained more than a few smack-you-in-the-face points that every ...

Apr 29, 2019 - by Bo McDonald, Your Marketing Co

Are credit union employees dying for a paycheck?

In the credit union world, we’re people helping people, right? That idea makes a good mission statement, but it often seems like the generosity and goodwill apply only to ...