The latest from Brad Banyas

Sep 18, 2012 - by Brad Banyas, OMI

Building Member Loyalty

by: Brad Banyas, CEO, OMILoyalty programs are an overlooked way to encourage the continued patronage of your members. They allow credit unions to gather data on member behavior in order ...

Aug 21, 2012 - by Brad Banyas, OMI

Member Marketing & Communication Management for CUs

by: Brad Banyas, CEO, OMIReaching out to new members is not as simple as it used to be. Communications channels continue to multiply – mobile, social, online and e-mail mix ...

Jul 19, 2012 - by Brad Banyas, OMI

Member Communications in the Cloud

by: Brad Banyas, CEO, OMIIt’s hard to miss the excitement and enthusiasm for cloud computing these days. Experts tout the technology as the next phase of evolution for ...

Jun 21, 2012 - by Brad Banyas, OMI

Member Experience Management – Many credit unions fall short on online customer experience

by: Brad Banyas, CEO, OMIMany credit union members rarely enter a branch. Most go online instead. As a result, credit unions can’t afford to deliver a subpar online ...

May 22, 2012 - by Brad Banyas, OMI

The Different Shades of Being Green

by: Brad Banyas, CEO, OMIEverybody is talking about “being green” these days, and more and more credit unions are striving to have a positive impact on the environment ...

Apr 12, 2012 - by Brad Banyas, OMI

Social Media for Credit Unions – Are You at Risk of Being Left Behind?

by: Brad Banyas, CEO, OMIIt seems like everyone it talking about social media these days, and for good reason; if you are not involved with social media marketing you are ...

Mar 13, 2012 - by Brad Banyas, OMI

Transpromo Communications – Engage with your best members…the one’s you already have

by: Brad Banyas, CEO, OMIMarketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transactional Marketing” and “Relationship Management&...

Feb 6, 2012 - by Brad Banyas, OMI

Beyond E-Statements – Compound your Savings and Opportunities

by: Brad Banyas, CEO, OMIAdopting electronic statements is a good way to save money. You can save trees and save postage by delivering member correspondence online.  As a result, ...