The latest from Brian Day

- by Brian Day, PSCU

Loyalty, rewards and how consumers shop

Despite what consumers may be led to believe by Amazon carts filled with a steady stream of merchandise and media outlets reporting on the proliferation of online shopping, the vast ...

- by Brian Day, TMG

Incentives are key to mobile wallet usage

As mobile wallets emerged on the U.S. payments scene in late 2014, tech experts and consumers alike expected phones to soon replace their physical wallets.  While this theory offered ...