The latest from Brian Wringer

- by Brian Wringer, iDiz Inc.

Brand? Website? Why not both?

We’ve built lots of credit union websites. And a while back we started noticing something interesting: many of our CU website projects took a slight detour to fix or ...

- by Brian Wringer, iDiz Inc.

Peace, love, and credit unions

“Hippie” values are back, and it’s time for credit unions to dig out those old tie-dyed tees and headbands and get ready to group-hug a whole ...

- by Brian Wringer, iDiz Inc.

Stop grandpa marketing

In order to keep the new member pipeline flowing, credit unions have to start doing a better job of targeting people 16-21 and even younger. This is when financial habits ...

- by Brian Wringer, iDiz Inc.

Think screenspace, not meatspace

Quick, what comes to mind when you hear things like “member experience”, “marketing” and “brand”? If you picture branches, members talking to tellers, logos on signs, or people shuffling pieces ...

- by Brian Wringer, iDiz Inc.

Answering the indirect question

One of the more intriguing marketing problems we’ve encountered with our credit union clients is “what should we do with all these indirect members”? To be ...