The latest from Brian Wringer

Aug 29, 2019 - by Brian Wringer, iDiz Inc.

Brand? Website? Why not both?

We’ve built lots of credit union websites. And a while back we started noticing something interesting: many of our CU website projects took a slight detour to fix or ...

Jul 15, 2019 - by Brian Wringer, iDiz Inc.

Why you’re crazy if your head marketer isn’t a VP

I’m just going to come right out and say it for all the credit union CEOs and Boards out there: If the person in charge of Marketing and Brand ...

Jun 21, 2019 - by Brian Wringer, iDiz Inc.

Five ways marketing can spread that credit union infection

Members and employees who understand, believe in, and can live out your brand and your mission are pure gold. Part of your job as a marketer is to attract these ...

May 17, 2019 - by Brian Wringer, iDiz Inc.

Slaying the sludge monster

He’s covered in sticky tentacles of frustration, endless inescapable globs of pointless paperwork, ridiculous rules, and cruel barbs of rejection and fees. The Sludge Monster is clogging up your ...

Mar 28, 2019 - by Brian Wringer, iDiz Inc.

Digital marketing best practices: Landing page or microsite?

When you’re creating and planning digital marketing, one of the simplest but most important questions is, “What, exactly, are we asking people to do? And what’s the best ...

Dec 18, 2018 - by Brian Wringer, iDiz Inc.

All I want for my credit union marketing Christmas

Dear Santa: I’ve been a very good little credit union marketer this year. I kept my desk clean, tracked ROI faithfully, surfed the mobile wave, and leveraged channel preferences ...

Oct 19, 2018 - by Brian Wringer, iDiz Inc.

Saddle up the digital marketing monster

Digital Marketing is a huge, slippery, multi-armed beast, with tentacles reaching out in every direction. But if you can manage to grab hold and hang on, this powerful critter can ...

Jun 8, 2018 - by Brian Wringer, iDiz Inc.

Peace, love, and credit unions

“Hippie” values are back, and it’s time for credit unions to dig out those old tie-dyed tees and headbands and get ready to group-hug a whole new generation. Millennials (...