Stop grandpa marketing
In order to keep the new member pipeline flowing, credit unions have to start doing a better job of targeting people 16-21 and even younger. This is when financial habits ...
The latest from Brian Wringer
Think screenspace, not meatspace
Quick, what comes to mind when you hear things like “member experience”, “marketing” and “brand”? If you picture branches, members talking to tellers, logos on signs, or people shuffling pieces ...
Why CU marketers should quit their jobs in 2018
Quick, what would you say you do? If one of the first few words out of your mouth is “marketing”, you likely need to quit your job in 2018 — and ...
What to do when a lawyer is about to pop up and go “BOO!”
Website accessibility has become a big, scary topic lately in the credit union world. We’ve fielded so many calls and questions from credit unions that we’ve ended up ...
Answering the indirect question
One of the more intriguing marketing problems we’ve encountered with our credit union clients is “what should we do with all these indirect members”? To be clear, we’re ...
Web accessibility? It’s not so scary.
Accessibility is on everyone’s mind lately — we’ve fielded a lot of questions recently from our credit union clients about website accessibility and ADA compliance. It’s a big ...