The latest from Cameron Madill

Feb 18, 2022 - by Cameron Madill, PixelSpoke

Marketing effectively when uncertainty becomes the norm

As I started to write this story, my thoughts were focused on the many ways the uncertainties of Covid have impacted credit union marketing efforts over the past few years. ...

Jan 20, 2022 - by Cameron Madill, PixelSpoke

What we learned by examining 40 credit union social media campaigns from 2021

It’s been a rough start to another uncertain year. If there’s anything we can count on, it’s that all of us are hungry for meaningful connection. For ...

Dec 20, 2021 - by Cameron Madill, PixelSpoke

Start your marketing with your employees

Think back to the last customer service call you made that left you gritting your teeth or groaning in frustration. Now think back to a call where the person on ...

Nov 22, 2021 - by Cameron Madill, PixelSpoke

Lead with stories by being Yoda, not Luke

There’s nothing like a story to make you lean in, listen up and pay a bit more attention. Branding experts have been encouraging companies to tap into the power ...

Nov 4, 2021 - by Cameron Madill, PixelSpoke

Answers to 5 key questions about credit unions and cryptocurrency

Starbucks will let you pay for your Caramel Macchiato with it. Whole Foods is happy to accept it for that deli container of buckwheat pilaf. And Microsoft—a corporate granddaddy ...

Sep 16, 2021 - by Cameron Madill, PixelSpoke

There’s a “new” trend in town: affinity-based big banks

Banking built for Black America. Queering banking for the better. Banking for environmentalists. Financial services companies that target specific consumer demographics or interest groups seem to be becoming a “thing” ...

Aug 19, 2021 - by Cameron Madill, PixelSpoke

5 things we hope credit unions keep doing in the new normal

If there’s anything we’ve learned from COVID, it’s that the future is uncertain. Over the past 18 months, credit unions across the country have done an impressive ...

Jul 22, 2021 - by Cameron Madill, PixelSpoke

Amidst all the hype about AI, are credit unions weighing the risks?

Like all digital advancements, artificial intelligence (AI) has great potential and also poses great risks. Over the last few months, we’ve explored the emerging concept of “digital responsibility” through ...