The latest from Celeste Cook

Aug 29, 2014 - by Celeste Cook, cuStrategies, LLC

Care enough to ensure extraordinary service (part 2)

Based on last month’s part 1 article on extraordinary service, you’re probably asking why all this in-house stuff? Why not support the members? Good question – and the answer ...

Jul 29, 2014 - by Celeste Cook, cuStrategies, LLC

Care enough to ensure extraordinary service (part 1)

We all know that credit unions pride themselves on extraordinary service. But what does that mean exactly?  James C. Penney said it very well: ”It is the service we are ...

May 7, 2014 - by Celeste Cook, cuStrategies, LLC

Don’t market your products, market a partnership

Most credit unions these days – or even most companies – predictably promote their products and services, hoping to connect with their audiences with their fine offerings. But today most credit unions ...

Apr 21, 2014 - by Celeste Cook, cuStrategies, LLC

Marketing to recently discharged ‘Good’ bankruptcies for boosted business

Credit unions have a golden opportunity to reach out and capture quality profitable loans in today’s economic landscape.  As Mark DeBellis states in his book, Reflections Through the Windshield: “...

Feb 6, 2014 - by Celeste Cook, cuStrategies, LLC

SEG loyalty—where did it go?

As many credit unions look to boost membership and loan growth, there is a need for these credit unions to take an in-depth look at their infrastructure and determine what ...

Nov 19, 2013 - by Celeste Cook, cuStrategies, LLC

How to brand your credit union as a true partner

One of the key pieces to the success of any organization is obviously a strong brand.  For credit unions to achieve such a solid standing, they must find a way ...

Oct 21, 2013 - by Celeste Cook, cuStrategies, LLC

SMART SWOTs for credit unions: How to generate new business opportunities

As John C. Maxwell states in his book, How Successful People Think, “Creativity gives you options; it gives you alternatives; and, more importantly, it gives you opportunities!” Therefore, begin the ...

Aug 19, 2013 - by Celeste Cook, cuStrategies, LLC

Consistent, Clear Communication: A Powerful Tool for Action-Driven Leaders

Communication is one of the most powerful components of action-driven leadership. Continually communicating with your staff is a “must” in good times or bad times. Your communication should clarify objectives, ...