The latest from Celeste Cook

Jul 25, 2013 - by Celeste Cook, cuStrategies, LLC

Growing Profitable Loan Opportunities with 2-2-2-6-1

Lending is, or should be, the backbone of credit unions – a primary revenue generator. Without lending, credit unions become nothing more than a retail environment that must focus on fees ...

Jun 21, 2013 - by Celeste Cook, cuStrategies, LLC

5 Steps to Engage Employees to Bring Service to Life

Words on a piece of paper, a poster, or a card are just that … words. And that is just where they will stay – in the training manual, poster in the ...

May 20, 2013 - by Celeste Cook, cuStrategies, LLC

Reinventing Your Business Development Program

Nearly every financial institution nationwide offers business services, comparable products, financial management guidance, lending packages, online services, etc. to attract and retain consumers. Establishing a Business Development Program that appeals ...

Mar 25, 2013 - by Celeste Cook, cuStrategies, LLC

Marketing the Credit Union Difference: Focus On What You Don’t Do!

By Celeste Cook, cuStrategies, LLC How can credit unions compel people who are not members to WANT to come to the credit union to get their loans, checking account, and ...