The latest from Dana Dobson

- by Dana Dobson

PR skills valued most in 21st century marketing strategy

The methods of attracting and retaining credit union members have changed dramatically in the last five to 10 years. Suddenly, public relations tactics, not marketing, are preferred for driving revenue. ...

- by Dana Dobson

5 ways to lose your audience

Has your credit union’s appeal to large audiences been trailing off lately? Are you getting fewer and fewer “likes” or “shares” on your content — ...

- by Dana Dobson

5 best practices for getting media attention

Journalists who write about credit unions live and breathe newsworthy material, but with a 24/7 news cycle and smaller newsroom staffs, great content can be hard to come by. ...

- by Dana Dobson

Don’t drink the Kool-Aid

The phrase, “Drinking the Kool-Aid” is often used when a financial institution is so attached to its own products and services that if fails to consider the needs ...

- by Dana Dobson

How credit unions get public relations wrong

Public relations is one of the most powerful weapons in the marketing arsenal, yet there is an abundance of credit union marketers and CEOs who believe that advertising, not PR, ...

- by Dana Dobson

Seven tips for a great financial institution blog

The way people seek information to make financial decisions has shifted almost entirely to the Internet. That’s true for most communications channels, too. For example, media outlets (editors, reporters, ...