The latest from Denise Wymore

Aug 25, 2020 - by Denise Wymore, Zest AI

Forget about member loyalty, employee loyalty is all that matters now

This was a hard title for me to write because I firmly believe if members are fiercely loyal to your credit union, they will market for you, buy more from ...

Jul 6, 2020 - by Denise Wymore, Zest AI

Does field of membership definition matter to a financial cooperative?

On Tuesday, I read an opinion piece from CUNA President/CEO Jim Nussle suggesting that we eliminate field of membership (FOM) requirements. This was based upon the Supreme Court upholding ...

May 21, 2020 - by Denise Wymore, Zest AI

Confessions of a closeted introvert during COVID-19

I once read that the definition of an introvert is someone who prefers calm, minimally stimulating environments. Introverts tend to feel drained after socializing and regain their energy by spending ...

Apr 20, 2020 - by Denise Wymore, Zest AI

Is marketing an essential function in credit unions during the COVID-19 crisis?

I’ve been around a long time and remember vividly this very question being asked in preparation for Y2K. The answer then was “No, it’s not essential if the ...

Mar 24, 2020 - by Denise Wymore, Zest AI

In the blink of an eye…

Yesterday a dear friend emailed me this observation:  “This will all subside in time; but the world will never be the same . . . Another point of innocence lost. And, the most ...

Feb 14, 2020 - by Denise Wymore, Zest AI

Member service matters!

I know there are many people out there who do not believe credit unions can differentiate themselves by focusing on the member experience. Of course I want to say “Tell ...

Jan 2, 2020 - by Denise Wymore, Zest AI

The 2020 vision of marketing: A focus on purpose

Ten years ago I co-authored a book with Jim Jerving that predicted the demise of most “marketing” in credit unions. And now here we are less than 24 hours from ...

Dec 3, 2019 - by Denise Wymore, Zest AI

What “ABOUT US?”

I was recently interviewed by CUInsight Co-Founder Randy Smith for The CUInsight Experience podcast series. It was truly an honor. Next year I will celebrate FORTY years in the credit ...