The latest from Denise Wymore

Jan 11, 2019 - by Denise Wymore, Zest AI

My most embarrassing credit union moment…

I offered to drive him into town so he could drive his new car back home. We barely made it to the credit union before they locked the doors. It ...

Dec 18, 2018 - by Denise Wymore, Zest AI

Raise your hand if you care about member experience!

Earlier this month I got to attend Filene’s big.bright.minds.18 event in San Diego. As an i3 Alum I always get excited to hang with some of ...

Nov 21, 2018 - by Denise Wymore, Zest AI

5 reasons I give thanks this Thanksgiving

I am only 1 year away from my 40th anniversary in the credit union movement and so that puts me only a couple of years from a milestone birthday. Recently ...

Oct 31, 2018 - by Denise Wymore, Zest AI

When did marketing become punishment?

I was a kid in the 60’s. Television was pretty much still black and white, we had four channels, I was the remote control, oh and it went “off ...

Sep 18, 2018 - by Denise Wymore, Zest AI

Big data gone bad

Big Data, Data Analytics, Artificial Intelligence were all hot topics at the 2018 NACUSO Network Conference. Credit Unions are sitting on piles of member data that has been largely untapped. ...

Sep 4, 2018 - by Denise Wymore, Zest AI

The definition of differentiation: Doing something your competition will not copy

Credit union marketers are notorious for R & D (rip off and duplicate) as evidenced by the proliferation of “shiny happy people’ on their websites and me too products and pricing. ...

Aug 13, 2018 - by Denise Wymore, Zest AI

Bad profits and 4 ways to avoid them

I’ve flown 1.3 million miles on United Airlines, which has earned me Gold status for life (mine or theirs, whichever comes first). So I am a hostage of ...

Jul 18, 2018 - by Denise Wymore, Zest AI

Beer and tacos: What we can learn from them

Don’t you just love those moments in life when you find a hidden gem, are blown away by the experience and can’t wait to tell friends about it?  ...