The latest from Denise Wymore

Jun 25, 2018 - by Denise Wymore, Zest AI

5 measures that signal reputation risk

Last week I asked a group of really smart credit union people if they were only allowed to see one number/ratio each month, what would it be? I heard ...

May 8, 2018 - by Denise Wymore, Zest AI

I forgot YOU were starting today: My employee orientation experience

My first day working in a credit union was almost 38 years ago. I was 18 years old, had just graduated from St. Mary of the Valley High School and ...

Apr 11, 2018 - by Denise Wymore, Zest AI

Why we are all going to die of old age

Sounds like a good way to go, right? Ripe old age, preferably in your sleep. But I’m not talking about you, or me, I’m talking about the credit ...

Mar 9, 2018 - by Denise Wymore, Zest AI

Open your eyes, credit unions!

Last week at the closing day of the GAC, Teresa Freeborn, CEO of Xceed CU and Chairman of the Creating Awareness Advisory Group unveiled the new credit union national brand ...

Feb 14, 2018 - by Denise Wymore, Zest AI

Valentine’s Day is just a Hallmark holiday

Today is Valentine’s Day. The day in the office when all the women hope for bouquets to be delivered and are sad when they don’t come. A day ...

Feb 5, 2018 - by Denise Wymore, Zest AI

Why I hate marketing

I’ll admit it, when someone asks what I do, and they’re not in the industry – so it’s more like polite cocktail conversation, I usually just default to “...

Jan 5, 2018 - by Denise Wymore, Zest AI

We’re a cooperative, so why is it so hard to cooperate?

This year I will celebrate my 38th year in credit unions. The year I began my career as a teller at Pacific NW FCU in Portland, Oregon Jimmy Carter was ...

Nov 22, 2017 - by Denise Wymore, Zest AI

What’s the average age of your board of directors?

I just found out that the National Youth Involvement Board was chartered in 1967 to address the aging of credit unions members, and yet the average age of a CU ...