The latest from Derik Krauss

Oct 12, 2018 - by Derik Krauss, BloomCU

Sliders are bad for your credit union website design

Pull up your credit union’s website. When you land on the homepage, do you see a rotating banner? Given today’s landscape of credit union website designs, I’d ...

Sep 7, 2018 - by Derik Krauss, BloomCU

Get more leads through your credit union website by using lead magnets

As a credit union marketer, your job is to increase deposits and loans. But did you know that only three percent of your audience wants to sign up for one ...

Sep 5, 2018 - by Derik Krauss, BloomCU

Personalization increases engagement with credit union web designs by 31%

Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But that approach inevitably leads to irrelevant interactions with website users because each individual is unique, ...

Aug 3, 2018 - by Derik Krauss, BloomCU

Crisis for credit unions?

New technologies are constantly redefining our world. There are nearly countless examples of old technologies and incumbent business models being ousted by new ones. Technological disruption is the story of ...

Jul 20, 2018 - by Derik Krauss, BloomCU

The biggest impact Millennials will have on credit unions, according to a Millennial

Credit unions are crazy about Millennials; and to a degree, the craze makes sense. After all, if you want to stay in business for the long haul, then you have ...

Jul 6, 2018 - by Derik Krauss, BloomCU

5 signs it’s time for a new credit union website design

Your website is your most visited branch. As your most important branch, ideally you continuously invest in your credit union website design to improve its experience and increase the number ...

Jun 1, 2018 - by Derik Krauss, BloomCU

5 laws of credit union website design

Your credit union’s website is your biggest and most important branch because more people interact with your website than any of your brick and mortar locations. Given the importance ...

May 4, 2018 - by Derik Krauss, BloomCU

A guide to the best stock photo sites for credit union website design

Imagery is one of the most important parts of credit union website design. The stats below really drive home the importance of images: Articles with images get 94% more views ...