The latest from Frank Koechlein

Feb 15, 2019 - by Frank Koechlein, Empower Your Analytics

Data is the critical component for improving member experience

Credit union leadership clearly understands the business model that has worked in the past is not the formula for success into the future. Yet, community financial institutions are continuing to ...

Nov 20, 2018 - by Frank Koechlein, Empower Your Analytics

How to successfully implement data-driven marketing at your credit union

As the price of data analytics software continues to decline and the ease of use increases, it’s a good time for credit unions to begin developing strategies that monetize ...

Aug 17, 2018 - by Frank Koechlein, Empower Your Analytics

Do you know the value of your member data?

When credit unions begin to look at using member data to improve their marketing, there are a wide variety of options to which they can apply their data. As exciting ...

Jul 19, 2018 - by Frank Koechlein, Empower Your Analytics

Is your credit union ready for data-driven marketing?

The sales of data analytics software is expected to increase to over $17 billion in 2018.  This means you will be getting even more calls and emails with the offer ...

May 16, 2018 - by Frank Koechlein, Empower Your Analytics

Doing the math on data analytics

There are many intangible benefits to gaining greater knowledge of your members.  Knowing your members and understanding their product, service delivery and messaging, helps you to better serve them.  Many ...

Apr 20, 2018 - by Frank Koechlein, Empower Your Analytics

When it comes to analytic software solutions – One size does not fit all

Many Fintech companies are offering analytics add-ons to the core processing packages their clients are using.  Many offer products that provide a comprehensive analytics platform, but are they the right ...

Nov 27, 2017 - by Frank Koechlein, Empower Your Analytics

Credit unions need to embrace analytics to improve their member’s experience

There continues to be an increasing availability of data with the potential to drive improvements in the member experience and overall revenue growth for credit unions.  In spite of the ...

Aug 25, 2017 - by Frank Koechlein, Empower Your Analytics

3 steps to building increased member loyalty

In today’s resource constrained environment many credit unions are faced with the dilemma of determining the best allocation for their marketing resources. The primary decision is whether to continue ...