The latest from Georgann Smith

Oct 19, 2016 - by Georgann Smith, TMG

Bite-size social media content key to luring consumers

Short, sweet and to the point. In today’s world where attention spans have decreased to around eight seconds, snackable marketing content is key. Snackable content is designed for online ...

Jun 29, 2015 - by Georgann Smith, TMG

Making your credit union’s brand promise work

Anything worth doing is hard. This is especially true when it comes to executing a truly sustainable brand promise strategy. What is a brand promise exactly? It’s the statement ...

Oct 30, 2013 - by Georgann Smith, TMG

Portfolio segmentation stretches card-marketing dollars this holiday season

Although there are several times of the year that are well-suited for card promotions, the granddaddy of them all has to be the Christmas shopping season. As spending rates soar, ...