The latest from Georgann Smith

- by Georgann Smith, TMG

Bite-size social media content key to luring consumers

Short, sweet and to the point. In today’s world where attention spans have decreased to around eight seconds, snackable marketing content is key. Snackable content is designed for online ...

- by Georgann Smith, TMG

Making your credit union’s brand promise work

Anything worth doing is hard. This is especially true when it comes to executing a truly sustainable brand promise strategy. What is a brand promise exactly? It’s the statement ...