The latest from Heather Anderson

Mar 20, 2018 - by Heather Anderson, OmniChannel Communications, Inc

3 UMBC March Madness business lessons

The University of Maryland Baltimore County Retrievers provided this year’s March Madness Cinderella story with their win over top-seeded Virginia on March 16. UMBC’s win marked the first ...

Jan 17, 2018 - by Heather Anderson, OmniChannel Communications, Inc

3 ways to manage your media consumption

Practicing mindfulness is a popular New Year’s resolution this year. Mindfulness as a search term scored a 98 last week on Google. The score represents the search interest relative ...

Dec 14, 2017 - by Heather Anderson, OmniChannel Communications, Inc

NCUA ghost of Christmas past: Taxi medallions

Last week’s release out of the NCUA that taxi medallion losses might result in a smaller corporate stabilization refund than anticipated was ironic, because it reminded me of the ...

Nov 16, 2017 - by Heather Anderson, OmniChannel Communications, Inc

Bundled checking should be a credit union no-brainer

Chatter about the impending death of checking accounts reached a feverish pitch recently when Acting Comptroller Keith Noreika said he would support issuing banking charters to non-bank companies like Amazon, ...

Oct 20, 2017 - by Heather Anderson, OmniChannel Communications, Inc

#metoo happens at your credit union

The #metoo social media movement is uniting women around the world as they share their experiences of being sexual assaulted and harassed. Their posts have raised awareness of how many ...

Sep 25, 2017 - by Heather Anderson, OmniChannel Communications, Inc

4 ways marketing is exactly like comedy

The world is going to hell in a handbasket, so I’ve been spending my down time watching comedy. This week, I’ve watched Dying Laughing, a documentary on Amazon ...

Aug 30, 2017 - by Heather Anderson, OmniChannel Communications, Inc

Mayweather vs. McGregor: 4 marketing lessons

The Floyd Mayweather Jr. versus Conor McGregor fight on Saturday may not have lived up to the hype as the greatest fight in combat sports history, but it provided four ...

Aug 16, 2017 - by Heather Anderson, OmniChannel Communications, Inc

About the solar eclipse, sun-eating dragons and service

I shivered as the cold Kansas wind cut through my Toughskins jeans and wondered how long we’d have to do this dumb thing. It was Jan. 26, 1979, and ...