The latest from Hilary Reed

May 18, 2018 - by Hilary Reed, EmpowerFi

Sensory marketing: Is your credit union a 5-sense brand?

First let’s answer the question of “what is the definition of brand?” Your brand is more than just your Credit Union’s name or logo. It’s more than ...

Apr 13, 2018 - by Hilary Reed, EmpowerFi

Should you rebrand? 4 things to consider first

Credit Unions all across the country are embarking on name changes and/or rebrands every year. But is a name change or rebranding right for your credit union? It’s ...

Feb 13, 2018 - by Hilary Reed, EmpowerFi

The key to becoming an influential brand

Imagine if your Credit Union was one that had a direct effect on the behavior and financial decisions of consumers. What better way to build loyalty than for an organization ...

Nov 8, 2017 - by Hilary Reed, EmpowerFi

45 marketing ideas for small credit unions

Being responsible for the marketing of a business is a tough task. Being responsible for a small credit union is even harder, as your day is sure to be filled ...

Oct 6, 2017 - by Hilary Reed, EmpowerFi

5 things you can do immediately to improve your marketing efforts

Many credit unions make the mistake of believing that the more money you throw at marketing, the more successful it will be. As many of you know, or have come ...

May 25, 2017 - by Hilary Reed, EmpowerFi

Proven strategies to create fiercely loyal members

It’s a well-known fact that growing just a small percentage of your profitable members can make a tremendous impact on your bottom line. When approximately 20% of your members ...

Mar 1, 2017 - by Hilary Reed, EmpowerFi

4 things high-performing credit unions refuse to do

Credit unions are constantly benchmarking their own performance against that of high performers in the industry and learning what makes these organizations successful. But what things do top credit unions ...

Dec 20, 2016 - by Hilary Reed, EmpowerFi

Next generation members: Acquisition, retention and engagement

How does a financial institution go about attracting a young, ambitious, socially engaged individual when “banking” isn’t exactly considered sexy? Simple. Throw an Instagram filter on it. Ok so ...