The latest from Hilary Reed

Sep 27, 2016 - by Hilary Reed, EmpowerFi

Social media lessons from the Kardashians

Who are the Kardashians? I am willing to bet my monthly salary that you know who they are, whether you are a male, female, parent, or grandparent. Why? Because they ...

Aug 22, 2016 - by Hilary Reed, EmpowerFi

Airbnb, Uber, Snapchat: What we can learn from 2016 disruptors

We’ve all heard of the FinTech revolution, right? At this stage in the game, if you haven’t heard of it, head on over to Google. I’ll wait. ...

Jul 22, 2016 - by Hilary Reed, EmpowerFi

5 things credit unions should stop doing today

Is your financial institution stuck in a rut? Does it seem as though you have been doing the SAME things over and over again with limited success? Has your staff ...

Jun 24, 2016 - by Hilary Reed, EmpowerFi

Credit unions + Muhammad Ali = A fresh look at strategic planning

Muhammad Ali was one of the best boxers of our generation and his legacy will live on forever, as will his most famous quote “float like a butterfly, sting like ...

May 24, 2016 - by Hilary Reed, EmpowerFi

Disney’s Finding Dory: Content strategies for marketing to fish

What was I watching? Why did I walk into this room? Where are my keys? While the Finding Nemo sequel, Finding Dory may be a children’s movie, most of ...

Apr 26, 2016 - by Hilary Reed, EmpowerFi

Anatomy of a marketing audit

“Audit” isn’t a word that marketers are typically familiar with, but who says finance is the only department who gets to experience auditing joy? With constant changes in the ...

Mar 31, 2016 - by Hilary Reed, EmpowerFi

Charter changes: The art of maintaining inclusivity

With the rising number of financial institutions opting for community charter conversions, it’s common to find that members still want to feel like they belong. Believe it or not, ...

Feb 26, 2016 - by Hilary Reed, EmpowerFi

What is your credit union’s personality type?

Personality types are mainly only attributed to humans, but what if we applied these same characteristics to your Financial Institution? Credit unions are made up of many different personalities (members, ...

Hilary Reed

Founder
EmpowerFi

Web: www.empowerfi.org

Hilary Reed, founder of EmpowerFi, is an innovative thought-leader who has been involved in various aspects of strategic sales and marketing for 15 years. Her career began in 2000 when she founded the Internet Sales & Marketing department for one of the largest automotive dealerships in the Northeast, making this dealership a trailblazer for digital sales technologies, marketing tactics, and CRM tools.

Hilary has since partnered with numerous organizations such as credit unions, real estate firms, and automotive dealerships to meet growth challenges, uncover new sources of revenue and bring a rare mix of bold imagination and refined professionalism.

Prior to founding EmpowerFi, Hilary served as Senior Vice President of Marketing & Communications for a multi-million dollar financial institution in the Philadelphia region for over a decade. She was instrumental in helping the organization gain reputation as an innovator and early adapter of social media, segmented marketing, digital advertising, brand positioning, and other non-traditional marketing techniques. In 2015, Hilary was honored for her leadership and commitment to the field of marketing and business development, by receiving the Marketing Professional of the Year Award from the Credit Union National Association.

Thriving on helping companies achieve success in the form of organic, strategic growth, Hilary drives organizations and their leaders to embrace change, think big, and implement new strategies by way of innovative thinking.