Identifying your differential value (hint: it isn’t service)
How many times have you been challenged to answer the question “what makes your credit union different”? Many times, I’m sure. Does your answer have anything to do with ...
The latest from Hilary Reed
5 reasons to integrate storytelling into your marketing strategy
We’ve been telling stories for thousands and thousands of years, dating back to when cavemen drew hunting stories on stone to brag about their adventures. Telling stories is an ...
Key elements for driving a successful culture change at your credit union
While transforming your culture can seem simple, it is perhaps the most difficult project an organization will ever undertake. Corporate culture can significantly affect all aspects of a credit union’...
The 30-minute marketing plan
Still trying to find the time to put together a beautifully written, well-researched, comprehensive marketing plan? You’re not alone. Believe it or not, most credit unions we speak to ...
5 relationship rules you can apply to your member engagement strategy
Over the last few years, engagement has certainly become a buzzword in the credit union industry. Every touch point (website, call center, in-person, email, online search, social media, etc.) provides ...
Break Through the Noise with Integrated Branding
These days, branding is everything. The average American citizen lives amidst a constant barrage of brand advertising and exposure as United States companies collectively spend more than $300 billion on ...