The latest from Jay Kassing

- by Jay Kassing, MARQUIS

Why 2014 could be awful…

Stop right there…2014 should be an exceptional year! Yet, your year might be less than you hope for if you don’t take action on your strategic objectives.  I ...

- by Jay Kassing, MARQUIS

Want a promotion? Measure everything.

According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” That said, nearly 8 in 10 marketers ...

- by Jay Kassing, MARQUIS

A Marketing Plan Must be Executed

What does it say about execution when a recent Fortune magazine article stated that less than 10% of well formulated plans are actually executed?  Less than 10%?  Really?  Is this ...

- by Jay Kassing, MARQUIS

Why Results Matter

Every year at this time we tune up for the NFL season with pre-season games.  Do they keep score?  Yes.  But in this case, it really isn’t the score ...

- by Jay Kassing, MARQUIS

Exactly How Important is Data, Really?

Big Data this, Member Data that…really?  Just exactly how important is “knowing your data?” He who owns the data wins.  And by owns…I mean he who compiles, ...