The latest from Jay Kassing

- by Jay Kassing, MARQUIS

The NCUA, Credit Unions & Fair Lending

Anyone listen in on the Fair Lending conversation put on by the NCUA for Credit Unions last week?  Pure sex, right? by. Jay Kassing, Marquis Anyone listen in on the ...

- by Jay Kassing, MARQUIS

Trigger Marketing: Timing is Everything!

By. Jay Kassing, President, Marquis A trigger is a device that automatically executes a response to a certain event.  In marketing, triggers are used to automatically deliver a targeted message ...

- by Jay Kassing, MARQUIS

The New Account Conundrum

By Jay Kassing, President, MARQUIS When is a new account, a new account? I know this is a strange question, but it is a legitimate one.  Hear me out.  Is ...

- by Jay Kassing, MARQUIS

Big Data and Credit Unions

By Jay Kassing, MARQUIS “There were 5 exabytes of information created by the entire world between the dawn of civilization and 2003. Now that same amount is created every two ...

- by Jay Kassing, MARQUIS

Plan to Succeed in 2013!

By Jay Kassing, MARQUIS Are you ready to get the growth you desire in 2013?  Will your plan be different than what you did last year?  How will you make ...

- by Jay Kassing, MARQUIS

Credit Unions Will Miss You, Fred Johnson

by: Jay Kassing, President, MARQUISWhat is more difficult, leading men into grave danger during the Vietnam War or mustering a common purpose with willing credit union believers?  I think ...

- by Jay Kassing, MARQUIS

Is Your Credit Union Stuck in the Mud?

by: Jay Kassing, President, MARQUISGrowth is key.  You cannot be a viable long-term player in any business without it.  Yet many businesses are struggling, including some credit unions.&...