“Silent Movie” Marketing for Credit Unions
by: Jay Kassing, President, MARQUISA few months back “The Artist,” a silent movie, was selected as Best Picture at the 2012 Academy Awards. Here we are, 80 ...
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Is Your Credit Union Marketing Daily?
by: Jay Kassing, President, MARQUISAre you having the right conversations with your members and prospects, fast enough? Marketers are fascinated by mobile, social media, and other new technologies that ...
The Credit Union Decade?
by: Jay Kassing, President, MARQUISCrazy cool news this week - the total assets now held by credit unions has topped $1 Trillion. This is awesome! Congratulations! Yet for ...
Does Your Credit Union Measure Marketing Results?
by: Jay Kassing, President, MARQUISIn marketing, if it isn’t measured, it didn’t happen. Marketers cannot take credit for any marketing outcome, for any money they spend, ...
What is MCIF & why should your credit union care?
by: Jay Kassing, President, MARQUISWhat is an MCIF? Imagine the file drawer in your desk, stuffed with coins of all kinds; dimes, nickels, quarters - you get the picture…&...
Do Credit Union Marketers Fight Fair?
by: Jay Kassing, President, MARQUISLong about the mid 1800’s, rules were adopted to regulate fair play in the world of boxing – the so called, “Marquess of ...
How to Turn $200K into $6.7 Million – or else?
by Jay Kassing, President of MARQUISMarketing has a large role to play in credit unions. Everyone gets that. But how much revenue should we expect marketing to deliver?&...
The Four Keys of Client Retention – Your Growth Depends on Reducing Your Attrition Rate
Submitted by: Jay Kassing, President MARQUISIn marketing we tend to spend most of our time finding new and creative ways of acquiring new clients and cross-selling existing relationships. And while ...