The latest from Jesse Boyer

Jan 6, 2015 - by Jesse Boyer, NIH Federal Credit Union

Off-the-rack, ill-fitted marketing messages? One-size-fits-all is old fashioned

One-size-fits-all might work for bike helmets and wrist watches, but it’s not the right fit for today’s marketing campaigns. Enhance your style with the benefits of variable data. ...

Dec 5, 2014 - by Jesse Boyer, NIH Federal Credit Union

Wake the sleeping giant: Your unengaged members

If your credit union or bank is like many DIgitalMailer clients, the number of unengaged – and unprofitable – customers is staggering: between 20 percent and 30 percent. For an institution that ...

Nov 10, 2014 - by Jesse Boyer, NIH Federal Credit Union

Checklist for getting the most from marketing technology

Could you do your job without some of the newer digital technologies? Probably not, as digital communication has become vitally important in the workday of most professionals. Take marketing, for ...

May 29, 2014 - by Jesse Boyer, NIH Federal Credit Union

Preparing for DDoS : An IT operations perspective

Last week I served as a panelist for a webinar on Distributed Denial of Service (DDoS) attacks against credit unions. Susan Warner of Neustar, discussed the nature and growing severity ...