The latest from Joe Winn

Dec 2, 2015 - by Joe Winn, GreenProfit Solutions

What are your Martian waters?

In case you didn’t hear, we found water on Mars. No, not those waters. Liquid, flowing water! You’re allowed to be amazed. It isn’t mountain stream fresh, ...

Sep 25, 2015 - by Joe Winn, GreenProfit Solutions

How smart are you about promoting programs and services?

What appeals to you more? Get a lower interest rate! How much lower? Nearly 3%! Or Remember the milk, we’ll remember your rewards. Or even Buy what you need. ...

Jul 31, 2015 - by Joe Winn, GreenProfit Solutions

What would your members say?

Imagine a room filled with your members. All of them. Ones who have made your credit union their primary financial institution and those who hardly know you exist. Offer each ...

May 27, 2015 - by Joe Winn, GreenProfit Solutions

Are your partnerships mutually beneficial?

Depending on the audience, I have a variety of secret lives. Here, my secret life is that of a credit union marketing partner. When working with CUs, I’m a ...

Apr 27, 2015 - by Joe Winn, GreenProfit Solutions

One third of them means half of this?

Keep me honest. I’ve been known to ask for help in finding my sunglasses…while I’m wearing them. Hey, they’re lightweight and comfortable! So if I’m ...

Mar 30, 2015 - by Joe Winn, GreenProfit Solutions

What in the world is a #Hashtag

My parents still don’t understand the concept of a hashtag. If you’re reading this article, it’s possible you don’t, either. That’s ok, since I believe ...

Jan 16, 2015 - by Joe Winn, GreenProfit Solutions

Do your credit union members care?

The tree is down, the menorah is stored for the season, and you’re just about finished with all those leftovers. It’s back to work, to the grind, as ...

Joe Winn

President
GreenProfit Solutions

Web: credituniongeek.com

What do you get when you mix auto loan programs with a desire to help others? Well, approaches that make a difference, of course. So what do you get when you take an environmentalist and toss him into the mix?

Say hello to Joe Winn. He's the president of GreenProfit Solutions and graduated with a Masters in Marine Policy from University of Miami, but titles aren't where you learn about a person. For that, it's best to look at what they believe, what they have done. Joe is indeed an environmentalist; his 1st grade project "How to Save the World" showed that quite early. Since then, he's drifted below the waves as a certified Divemaster, volunteered for whale and dolphin strandings, presented to high schoolers and grown ups alike on our local ecology, and served on numerous non-profit boards.

But credit unions don't run SCUBA trips, nor do they rescue manatees. They do, however, focus on their members. And isn't the measure of a successful institution how well you do at helping your members grow and succeed?

Joe channels a creative force for good into new ways of approaching old problems. Like auto loan growth. Or indirect member engagement. Both of which he has co-authored white papers. He's also produced (and given) presentations for the Pennsylvania, Illinois, and Kentucky CU Leagues. Not too shabby for an environmentalist. And he’s also a geek. Build a computer from the ground up, he will. These days, he puts that skillset into running a blog called Credit Union Geek. Can you guess the writer?

Above or below the waves, Joe is eager to grow and lend a helping fin...ahem, hand.