The latest from Joe Winn

Apr 20, 2020 - by Joe Winn, GreenProfit Solutions

Privacy: A guide for people Part 1 – Things your credit union can do

Privacy. Buzzword doesn’t even begin to describe it. You discuss it in your board meetings. It’s mentioned ad nauseam on news stories at every level. It played a ...

Mar 10, 2020 - by Joe Winn, GreenProfit Solutions

Blog management tools your credit union can use

You’re here to learn about the software and systems I use to keep this blog running. I’m ready to share them with you. We will discuss the platform, ...

Feb 13, 2020 - by Joe Winn, GreenProfit Solutions

Want your marketing to connect? Ask the women!

For decades, the question was, “how do we market to the younger generations?” In the 90s, it was Gen X. 2000s? New Gen Ys look like they will want everything ...

Jan 15, 2020 - by Joe Winn, GreenProfit Solutions

Make social media work for your credit union

Your credit union is already on social media. And it rocks, right? No? So what’s missing? To clarify, social media is not an end upon itself. It’s part ...

Dec 11, 2019 - by Joe Winn, GreenProfit Solutions

The importance of credit union staff in new program launches

Hooray! Your credit union finalized another service partnership! It’s been a long road of due diligence, contracts, negotiations, board meetings, and conference calls, but you’re done. The time ...

Oct 31, 2019 - by Joe Winn, GreenProfit Solutions

How bathroom mats can solve your credit union challenges

That’s it. All these articles, conferences, whitepapers, and trainings, and the solution was just getting bath mats. How has no one told you this before?! The insight of a ...

Oct 8, 2019 - by Joe Winn, GreenProfit Solutions

Save CU staff time, build efficiency with 7 Google shortcuts

Online search is part of our lives. A phantom limb, even. Want an answer? Search. Curious about the most random of random topics? Search. There’s a limitless amount of ...

Sep 12, 2019 - by Joe Winn, GreenProfit Solutions

Interstitials. Internet speed bumps.

BAM! Whatever you call them, you’ve seen them before, and chances are, your institution is using them. And unlike the carnival game, it’s actually no fun at all. ...

Joe Winn

President
GreenProfit Solutions

Web: credituniongeek.com

What do you get when you mix auto loan programs with a desire to help others? Well, approaches that make a difference, of course. So what do you get when you take an environmentalist and toss him into the mix?

Say hello to Joe Winn. He's the president of GreenProfit Solutions and graduated with a Masters in Marine Policy from University of Miami, but titles aren't where you learn about a person. For that, it's best to look at what they believe, what they have done. Joe is indeed an environmentalist; his 1st grade project "How to Save the World" showed that quite early. Since then, he's drifted below the waves as a certified Divemaster, volunteered for whale and dolphin strandings, presented to high schoolers and grown ups alike on our local ecology, and served on numerous non-profit boards.

But credit unions don't run SCUBA trips, nor do they rescue manatees. They do, however, focus on their members. And isn't the measure of a successful institution how well you do at helping your members grow and succeed?

Joe channels a creative force for good into new ways of approaching old problems. Like auto loan growth. Or indirect member engagement. Both of which he has co-authored white papers. He's also produced (and given) presentations for the Pennsylvania, Illinois, and Kentucky CU Leagues. Not too shabby for an environmentalist. And he’s also a geek. Build a computer from the ground up, he will. These days, he puts that skillset into running a blog called Credit Union Geek. Can you guess the writer?

Above or below the waves, Joe is eager to grow and lend a helping fin...ahem, hand.